UNE HISTOIRE, 

UNE MARQUE, 

DES ÉMOTIONS

A breath of fresh air in an over-saturated haircare market,
Iles Formula is where Minimalism meets Maximum Performance.

A niche, family-owned collection formulated by internationally acclaimed celebrity hairstylist Wendy Iles and driven by the phenomenal reviews which are testimony to the benchmark performance of the formulas.

The formulas were originally developed by Wendy for her private use as an antidote to the tortured hair she frequently encountered when working with her high-demand clients. These celebrity clients and industry experts instantly recognized the power of these formulas. It was at their insistence that the collection is available to the public today.

A collection of award winning, high-performance formulas that instantly transform all hair types from the very first treatment, delivering the Iles Formula signature finish; sumptuous, lustrous and nurtured hair that will make you fall in love with your hair again.